Raising money through crowd funding was a lot harder than I first thought it would be. I think this is because you are not talking to people face to face but relying on people interested enough to click a link. We set up the crowd-funding for just over a month. There was a slow start to the campaign with only getting £15 of our goal for a long period of time. However within the last week of the campaign there was a sharp increase in donations. I think this is to do with family and friends putting off donating and just needed a friendly reminder. In the last week I contacted people personally who I believed would want to support myself and our campaign. I found this to be very successful as each person I contacted donated as much as they could.
(Source https://www.indiegogo.com/command_center/love-first-live-incidentally#/insights)
Overall we made £100 before Indiegogo and PayPal took their expenses out our total profit was £84.58. Although this was not near our said goal of £500 or the realistic goal we actually aimed for of £250 it was still money that we would not have had and it allowed us as a marketing team to achieve what we wanted when printing our flyers and posters.
We had a good reaction to our Facebook post about our Indiegogo which were all organic, we did not pay for any advertising on this post. Although we have over one thousand people that viewed the post made about our campaign through each person in the company sharing it on their own personal Facebook, we did not get anywhere near that amount of contribution.
I feel that although we raised enough money for everything we needed, our crowd-funding campaign could have been better. If I were to do this again I would update our campaign much like our other social media pages. I would have put rehearsal photos and videos on the sight in an effort to bring more people on to our page.